“Alexa, You’re Fired” – A Quarter Of Users Abandon Spying Devices Within 2 Weeks

Anyone with an Amazon Alexa device has likely noticed that the smart speaker has tried to upsell them while asking about the weather in the last few months. This is because Amazon understands there is fading interest in its money-losing Alexa voice-controlled smart speaker division.

According to internal data obtained by Bloomberg, 15% to 25% of new Alexa users during 2018 through 2021 completely abandoned the device in the second week of ownership.

Amazon concluded that the market for smart speakers had “passed its growth phase” last year and would only grow 1.2% annually moving forward.

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